在進入商店之前,都要有意無意地瀏覽櫥窗,所以,櫥窗的設(shè)計與宣傳對消費者購買情緒有重要影響。櫥窗的設(shè)計,首先要突出商品的特性,同時又能使櫥窗布置和商品介紹符合消費者的一般心理行為,即讓消費者看后有美感、舒適感,對商品有好感和向往心情。好的櫥窗布置既可起到介紹商品,指導(dǎo)消費,促進銷售的作用,又可成為商店門前吸引過往行人的藝術(shù)佳作。
櫥窗設(shè)計文本:由櫥窗設(shè)計師發(fā)想的創(chuàng)意過程,通常借由櫥窗設(shè)計師的邏輯及經(jīng)驗作創(chuàng)意的展開,在研究的領(lǐng)域內(nèi)設(shè)計方法或櫥窗設(shè)計史也都是櫥窗設(shè)計必須學(xué)習(xí)的。技術(shù)性的設(shè)計:包含櫥窗設(shè)計結(jié)構(gòu)設(shè)計、櫥窗設(shè)計物理設(shè)計(櫥窗設(shè)計聲學(xué)設(shè)計、櫥窗設(shè)計光學(xué)設(shè)計、櫥窗設(shè)計熱學(xué)設(shè)計)、櫥窗設(shè)計設(shè)備設(shè)計(櫥窗設(shè)計給排水設(shè)計、 櫥窗設(shè)計供暖、通風(fēng)、空調(diào)設(shè)計、櫥窗設(shè)計電氣設(shè)計)等。The ordering site was even more lively and extraordinary, with distributors and fashion buyers from all over the world rushing here time and time again. They praised the new products of Mikuofu this time, and the on-site orders continued to flow, creating a continuously high atmosphere. This is a recognition of the design strength of Mi Ke Qiu Fu and a high degree of recognition of the cultural connotations it conveys.